Café Bustelo Campaign

Design Narrative

The design challenge is creating an Ad Campaign for Café Bustelo. Café Bustelo’s “Leave Eterno Memories” campaign focuses on how Café Bustelo sparks memories of one’s Latin roots.

Target Audience

The target audience are those who range in age between 18 and 75 and are Latino and/or of Latin descendent. Primarily those who are in the younger age range (ages 18 through late 40s) is the ideal target audience since the younger audiences can easily promote and share the campaign via various social media and digital platforms that can help spread this branded marketing campaign further.

Design Solution

Having the advertisements on online platforms also provides a more updated and accessible ad and allows user interaction between the organization and the audience.