Celiac Awareness Campaign

Design Narrative

To create an ad campaign that represents the struggles of Celiac Disease for the nonprofit organization, Beyond Celiac. Celiac Disease is
a not commonly known and is often thought of as an “invisible disease”; hence, it was important to ensure that ad campaign is informational as well as eye-catching.

Target Audience

The target audience younger consumers in early to late twenties and thirties who are unaware of Celiac disease. 

Design Solution

Using digital media ads allows for a larger reach of audiences who are on social media platforms more often, especially with the younger generation who are unaware of the disease.